1312), was an English judge, who “was entrusted with the charge of the vacant abbey of St.
” Further to the south in England, John de Berewyk (d. John de Berwic was rector of Renfrew in 1295, and in the year following Geoffry of Berewick, Burgess of Roxburgh, rendered homage. Rather curiously the surname is not uncommon at the present day in Fife.
The surname Buick was first found in Berwickshire in Scotland and Northumberland in England, where “this surname is derived from the famous Border town of the same name. The name Buick can be understand as BeWick or Be Wick, missinterpreted or sound like as Buickīerwyk, Berwick, Berwic, Berewyk, Berwyke are also variations The crest includes a diagonal stripe with blue squares, bisecting the shield with a deer in the upper right, and a golden cross in the lower left. Several other logos were to follow in quick succession, each of which bore a crest as a nod to the ancient coat of arms associated with the family of the company’s founder. This particular logo was a little longer-lasting than the preceding logos, sticking around until 1930 when the square border was ditched in favor of just the Buick name. In 1905, the switch was made to a stylized version of the Buick name.įollowing this was another new logo in 1913, with a square frame and the Buick name placed diagonally on top of it. The logo was only used for a year before it was replaced with a few different designs, some of which incorporated the Buick name as a self-encompassing frame. On the globe, we see text that reads “Known All Over The World,” under which it reads “The Buick Motor Company, Flint, Mich., U.S.A.” The Buick Motor Company brand was founded in 1903, with the first-known Buick logo featuring an image of Uncle Sam walking atop a globe. As such, the new logo is reflective of that evolution, and now, we’re taking a brief look at the evolution of the Buick logo.
Obviously, this is a major move for Buick, especially in the historical context of one of the oldest still-active car brands in the world. Earlier this month, Buick unveiled the new Wildcat EV Concept vehicle, and with it, a new brand identity and logo, as well as details regarding Buick’s goal to transition to a fully electric vehicle portfolio by 2030.